The psychology of a thank‐you gift: Who gives it and why?
Why do some people give a thank-you gift, while others do not? What are the predictors of thank-you gift-giving? We conducted three studies to examine the relative predictive values of indebtedness, gratitude, fondness, and respect in gift-giving. In Study 1 (N = 120), participants read two scenarios that depict two high school teachers and imagined how much gratitude, indebtedness, fondness, and respect they would feel toward each teacher and whether they would give a thank-you gift upon graduation. A multiple regression analysis showed that indebtedness was the only predictor of a thank-you gift. In Study 2 (N = 327, pre-registered), we directly replicated the results of Study 1. In Study 3 (N = 561, pre-registered), we asked participants to identify up to three high school teachers who wrote them recommendation letters and to state whether they gave them a thank-you gift. Replicating Studies 1 and 2, a multilevel analysis showed that indebtedness uniquely predicted whom participants gave a thank-you gift. A thank-you gift seems to be best predicted by the emotion of indebtedness.
Authors
- Shigehiro Oishi (ORCID: https://orcid.org/0000-0002-4185-960X)
- Youngjae Cha (ORCID: https://orcid.org/0000-0002-2194-1788)
- Minha Lee (ORCID: https://orcid.org/0009-0000-8455-9490)
- Minkyung Koo (ORCID: https://orcid.org/0000-0001-8775-7556)
Institutions
- Seoul National University (KR)
- University of New Mexico (US)
- University of Chicago (US)
Publication Details
- Journal
- Applied Psychology Health and Well-Being
- Published
- 2025-05-07
- DOI
- https://doi.org/10.1111/aphw.70030
- Primary Topic
- Social and Intergroup Psychology
- Type
- article
- Field-Weighted Citation Impact
- 0.00