The psychology of a thank‐you gift: Who gives it and why?

Why do some people give a thank-you gift, while others do not? What are the predictors of thank-you gift-giving? We conducted three studies to examine the relative predictive values of indebtedness, gratitude, fondness, and respect in gift-giving. In Study 1 (N = 120), participants read two scenarios that depict two high school teachers and imagined how much gratitude, indebtedness, fondness, and respect they would feel toward each teacher and whether they would give a thank-you gift upon graduation. A multiple regression analysis showed that indebtedness was the only predictor of a thank-you gift. In Study 2 (N = 327, pre-registered), we directly replicated the results of Study 1. In Study 3 (N = 561, pre-registered), we asked participants to identify up to three high school teachers who wrote them recommendation letters and to state whether they gave them a thank-you gift. Replicating Studies 1 and 2, a multilevel analysis showed that indebtedness uniquely predicted whom participants gave a thank-you gift. A thank-you gift seems to be best predicted by the emotion of indebtedness.

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Publication Details

Journal
Applied Psychology Health and Well-Being
Published
2025-05-07
DOI
https://doi.org/10.1111/aphw.70030
Primary Topic
Social and Intergroup Psychology
Type
article
Field-Weighted Citation Impact
0.00
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article

The psychology of a thank‐you gift: Who gives it and why?

Shigehiro Oishi, Youngjae Cha, Minha Lee, Minkyung Koo
Applied Psychology Health and Well-Being
Social and Intergroup Psychology
article

The psychology of a thank‐you gift: Who gives it and why?

Shigehiro Oishi, Youngjae Cha, Minha Lee, Minkyung Koo
article en

Abstract

Why do some people give a thank-you gift, while others do not? What are the predictors of thank-you gift-giving? We conducted three studies to examine the relative predictive values of indebtedness, gratitude, fondness, and respect in gift-giving. In Study 1 (N = 120), participants read two scenarios that depict two high school teachers and imagined how much gratitude, indebtedness, fondness, and respect they would feel toward each teacher and whether they would give a thank-you gift upon graduation. A multiple regression analysis showed that indebtedness was the only predictor of a thank-you gift. In Study 2 (N = 327, pre-registered), we directly replicated the results of Study 1. In Study 3 (N = 561, pre-registered), we asked participants to identify up to three high school teachers who wrote them recommendation letters and to state whether they gave them a thank-you gift. Replicating Studies 1 and 2, a multilevel analysis showed that indebtedness uniquely predicted whom participants gave a thank-you gift. A thank-you gift seems to be best predicted by the emotion of indebtedness.

Applied Psychology Health and Well-BeingVol. 17(3)
Seoul National University (KR), University of New Mexico (US), University of Chicago (US)
Openalex Percentile: Top 87%
Social and Intergroup Psychology
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The psychology of a thank‐you gift: Who gives it and why? — Shigehiro Oishi, Youngjae Cha, et al. · Applied Psychology Health and Well-Being (2025) | TGRS Research Map | TGRS