Dissecting the 2024 Indonesia National Sport Week (PON) Sport Event: Examining the Relationship between Event Quality, Participant, and Spectator Satisfaction

The purpose of this study is to analyze the quality of the event and its impact on participant and spectator satisfaction at the 2024 Indonesia National Sports Week (PON) multi-sport event in Indonesia. This study employs a quantitative approach, utilizing an associative causal design, to assess the correlation between event quality factors such as game performance, entertainment, staff quality, and physical surroundings, as well as the satisfaction of both participants and spectators. Data were collected through a Likert questionnaire with scales 1–7 from 650 participants (athletes, contingent managers, and coaches) and 748 spectators. The statistical analysis used was a multiple linear regression test using SPSS v23. The results showed that event quality contributed significantly to participant (R²=0.777) and spectator satisfaction (R²=0.594), with staff quality as the main factor, followed by entertainment in the game and physical surroundings. These results emphasize the importance of staff training to improve professionalism and communication, adding entertainment elements, and improving physical facilities to create a positive and sustainable experience. The implications of this study recommend improvement strategies should focus on humanistic and operational aspects to increase satisfaction and loyalty to national sporting events.