Differences in Gossip Communication Between Women and Men in Lembean Village, Kauditan District, North Minahasa Regency

Gossip is always associated as a negative communication because it contains talk about other people's shame. Many people do not realize that gossip actually has an important role in society, namely as a form of social control. Gossip can be exclusive and dangerous, but it cannot be avoided and can be a good thing. This study uses a qualitative method, informants are women and men. The focus of the study is related to the topic of discussion; gathering time; closeness of social ties; data is analyzed in a qualitative-constructivist approach preceded by efforts to reveal trustworthiness. The results of the study of women's gossip consisting of; competition (personal; economic factors; social status); toxic relationships (gossip victims), gathering in a place (stall, mall, house), exposure to social media (sarcasm, pictures), cooperation, self-evaluation. For men; Friendship (success/slump); gathering in a place (home, coffee shop, exercising), cooperation, self-evaluation