CIRCULAR ECONOMY: CONCEPT, PRINCIPLES AND PROSPECTS FOR IMPLEMENTATION AT PASSENGER TRANSPORT ENTERPRISES IN UKRAINE

The article examines the concept of circular economy, its basic principles, barriers and opportunities for implementation at passenger transport enterprises in Ukraine. It is determined that the transition to a circular model in the transport sector is a strategically important direction of development. It helps to optimise the use of resources, increase energy efficiency, minimise waste and reduce the negative impact on the environment. The author examines the key advantages of circular business models, including the introduction of resource reuse technologies, the use of renewable energy sources, the development of environmentally friendly public transport, and the reduction of operating costs and the increase of competitiveness of enterprises. The article examines the key barriers that impede the transition to a circular economy in the transport sector. These barriers include high initial investment costs, technological limitations, outdated infrastructure, insufficient regulatory support, and social factors such as low public awareness and resistance to change. The article aims to explore the concept and principles of the circular economy model, as well as its barriers and potential for implementation in passenger transport enterprises. The following methods were used in the study: generalisation – in studying the essence of the concept and principles of the circular economy; analysis and synthesis – in the scientific substantiation of the implementation of the principles and business models of the circular economy at passenger transport enterprises; systematic approach – in the process of identifying barriers that complicate the transition to the circular economy in the field of passenger transport.