DIRECTIONS FOR IMPROVING THE DIGITALIZATION OF FINANCIAL TECHNOLOGIES IN UKRAINE

The article analyzes the essence of the state regulation of digitalization of the financial system of the state, taking into account the changing political and economic situation in Ukraine. The main conceptual approaches to the definition of basic terms are considered, and the features and purpose of digitalization of financial technologists are defined. The peculiarities of the formation of the Fintech system are clarified. It is determined that the financial technology industry includes many tools, including: computers, smartphones, tablets, cloud technologies, artificial intelligence, machine learning, augmented and virtual reality, and many others. It is concluded that the process of digitalization of financial technologies is at the stage of its development and requires adjustment of its individual directions. It is determined that in Ukraine, digital financial services are provided by three types of companies: traditional financial institutions, startups that introduce new formats of financial services, and large technology companies that are actively expanding their presence in the financial sector. The main factors that influence the development or inhibition of the development of the digitalization system of the financial technology industry are considered. The main measures that will contribute to the digitalization of the financial sector at both the global and national levels are highlighted. The author proposes priority areas for improving the processes of digitalization of the financial sector in Ukraine, among which an important, key role is played by the creation of an appropriate system of legal support for these processes.