GLOBAL CRISES AND THEIR IMPACT ON INTERNATIONAL HOTELS AND RESTAURANTS

The aim of this paper is to analyze the impact of global crises, particularly the war in Ukraine, on the operation and sustainability of the hotel and restaurant industry. The study examines how armed conflicts disrupt tourism flows, supply chains, financial stability, and customer demand in hospitality businesses. The focus is placed on the Ukrainian hospitality sector, which has experienced significant losses due to the ongoing war. The study explores the challenges faced by hotels and restaurants, including security threats, workforce shortages, infrastructure destruction, and financial instability. Furthermore, it evaluates adaptive strategies such as digitalization, crisis management innovations, and the transformation of business models in response to war-induced disruptions. The methodological approach incorporates general scientific methods (analysis and synthesis, induction and deduction), statistical assessment of industry performance, and expert interviews. The findings highlight the urgent need for government support, international aid, and strategic policy adjustments to facilitate the recovery of Ukraine's hospitality sector. The research contributes to a broader understanding of how hospitality businesses can survive and adapt in times of geopolitical instability.