1-866-QUIT-YES: How the Illinois Tobacco Quitline Reached Priority Audiences Through Mass Media
While more research is needed on tailored mass media campaigns that promote the use of quitlines, this study provides evidence that tailored mass media campaigns are effective in changing quitting behavior and can be utilized in reaching priority populations.
Authors
- Dana E. Wagner (ORCID: https://orcid.org/0000-0003-2015-4106)
- Dawnyéa D. Jackson (ORCID: https://orcid.org/0000-0001-9793-769X)
- Lori Younker
- Taylor Goldman
- Erika Redke
- Gail DeVito
Institutions
- Illinois Department of Public Health (US)
- Environmental Protection Agency (GH)
- American Lung Association (US)
Publication Details
- Journal
- Tobacco Use Insights
- Published
- 2025-04-01
- DOI
- https://doi.org/10.1177/1179173x251335197
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- Illinois Department of Public Health