THE USE OF INFORMATION TECHNOLOGIES TO IMPROVE THE EFFICIENCY OF BUSINESS ACTIVITY ANALYSIS

The article presents the results of a study on the impact of information technologies on companies efficiency. Despite current challenges, Ukraine is experiencing an upward trend in information technology development, as evidenced by its rise in the Network Readiness Index (NRI) from 64th to 43rd position. Furthermore, global trends indicate an estimated 13.6% growth in the global data processing and analytics software market from 2024 to 2030. Consequently, it is important and necessary for enterprises to integrate modern software and information products into their financial activity analysis and establish appropriate infrastructure to make informed management decisions, improve operational efficiency, and ensure sustainable development in a competitive business environment.