The Efficacy of Social Media in Library Services

The paper deals with social media applications in the library field.I have dealt with the advantages of using social media in the library field.The librarians are using social media to attract potential users.They are marketing the library products and services with the help of social media.The users on their end are finding it easier to communicate with the librarians and among themselves through the use of social media.The different challenges of using social media in libraries have also been dealt with.Some of them are lack of training on the part of library professionals in using social media, slow internet speed, confusion of the users and the libraries in choosing the right social media for the libraries, fear of the users of losing privacy, the virus attack and the like..