A comparative study of the perception of traditional villages between different media

Nowadays, more and more people choose to go to the traditional villages with beautiful scenery and relaxing atmosphere to relax and relieve stress due to the unique cultural background and environmental atmosphere of the traditional villages, which well met the public's aesthetic value of the landscape environment. Previous research has primarily focuses on traditional villages' history, cultural background, rural land planning, traditional ancient architecture and other directions. However, relatively few studies have explored the public perception of the traditional village landscape. Existing studies are usually limited to a single-field study or laboratory study, and the medium used to show the village landscape remain relatively simple. Therefore, this study investigates the perceptions of traditional village landscape space using an experimental approach. It examines how subjects perceive landscapes using two-dimensional (2D) displays, three-dimensional (3D) VR displays, and five media representing landscapes: real scenes, photographs, videos, 2D panoramas, and 3D panoramas. The advantages, limitations, and feasibilities of various combinations of media and medium representations are analyzed to determine the optimal methods for landscape perception and evaluation. The results demonstrate that the medium combination significantly influences landscape evaluations by affecting the subjects' perceptions. The degree of landscape perception is a highly significant mediating factor. The combination of 3D displays of 720° panoramas provides the best agreement between laboratory-based findings and real-world environments, regardless of the media type. This paper summarizes the data of public perception of village landscape under various media, compares and analyzes the results, and aim to provide the most suitable research reference scheme for future studies in related fields.

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Institutions

Publication Details

Journal
Scientific Reports
Published
2025-05-08
DOI
https://doi.org/10.1038/s41598-025-00841-6
Citations
1
Primary Topic
Media, Gender, and Advertising
Type
article
Field-Weighted Citation Impact
3.87

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article

A comparative study of the perception of traditional villages between different media

Minhua Wang, Xinhui Fei, Yuanjing Wu, Jian‐Wen Dong et al.
1 citations
Scientific Reports
Media, Gender, and Advertising
3.87
article

A comparative study of the perception of traditional villages between different media

Minhua Wang, Xinhui Fei, Yuanjing Wu, Jian‐Wen Dong, Guangyu Wang
article en
1 citations

Abstract

Nowadays, more and more people choose to go to the traditional villages with beautiful scenery and relaxing atmosphere to relax and relieve stress due to the unique cultural background and environmental atmosphere of the traditional villages, which well met the public's aesthetic value of the landscape environment. Previous research has primarily focuses on traditional villages' history, cultural background, rural land planning, traditional ancient architecture and other directions. However, relatively few studies have explored the public perception of the traditional village landscape. Existing studies are usually limited to a single-field study or laboratory study, and the medium used to show the village landscape remain relatively simple. Therefore, this study investigates the perceptions of traditional village landscape space using an experimental approach. It examines how subjects perceive landscapes using two-dimensional (2D) displays, three-dimensional (3D) VR displays, and five media representing landscapes: real scenes, photographs, videos, 2D panoramas, and 3D panoramas. The advantages, limitations, and feasibilities of various combinations of media and medium representations are analyzed to determine the optimal methods for landscape perception and evaluation. The results demonstrate that the medium combination significantly influences landscape evaluations by affecting the subjects' perceptions. The degree of landscape perception is a highly significant mediating factor. The combination of 3D displays of 720° panoramas provides the best agreement between laboratory-based findings and real-world environments, regardless of the media type. This paper summarizes the data of public perception of village landscape under various media, compares and analyzes the results, and aim to provide the most suitable research reference scheme for future studies in related fields.

Scientific ReportsVol. 15(1)
University of British Columbia (CA), State Forestry and Grassland Administration (CN), Fujian Agriculture and Forestry University (CN)
Fujian Agriculture and Forestry University
Openalex Percentile: Top 9%
Media, Gender, and Advertising
3.87
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