Farmers' Perceptions and Practices Towards Organic Farming and Its Market Dynamics

In the contemporary age, raising awareness about organic farming among farmers is crucial. There is a growing trend of organic farming among individuals and entrepreneurs worldwide, driven by an understanding of the significant benefits of organic cultivation and its products. This shift is largely due to factors such as health concerns and environmental issues. However, rural consumers and farmers still lack comprehensive knowledge about organic farming and its marketing, mainly due to insufficient education and awareness. This study aims to assess selected districts in Arunachal Pradesh, where traditional cultivation methods, which are inherently organic, are still prevalent, yet the full benefits of organic products have not been fully realized. One of the key objectives of the study is to raise awareness about the importance of organic food products and encourage farmers to adopt organic production methods. In doing so, the region can move toward a more environmentally sustainable, socially responsible, and economically viable agricultural landscape, benefiting both farmers and consumers. The study also seeks to examine the attitudes and behaviours of organic farmers, as well as the challenges they face in the process. Keywords: Organic, Farming, Product, Farmer.