COMPETITION IN THE DAIRY MARKET: THE ROLE OF BELARUSIAN SUPPLIES TO THE RUSSIAN FEDERATION

The relevance of the article lies in the fact that it answers the question of the importance of importing dairy products from Belarus to Russia. In the course of the study, the authors examined key aspects of this topic, including the largest dairy enterprises in the Republic of Belarus and the Russian Federation, as well as their place in the dairy market in Russia. Important calculations were carried out in the article, including an analysis of the price pressure coefficient, which is based on average prices for basic dairy products sold on the Russian market. The coefficient of Russia's dependence on Belarusian imports and the profitability of exports from Belarus were also calculated. In addition, the authors identified the main factors of competitiveness of Belarusian dairy products in comparison with their Russian counterparts, which significantly enriched the study. This allowed them to gain a deeper understanding of the market situation and conduct a more detailed SWOT analysis of the competitiveness of dairy products produced in the Russian Federation. This analysis helped to understand how Russian companies can compete with manufacturers from Belarus and other countries. At the end of the article, the authors presented recommendations for solving the identified problems that can contribute to the implementation of the food doctrine of the Russian Federation — to become a fully independent country in the field of food. The results of the study meet the objective and can be used in the development of state programs for the development of the dairy industry in Russia.