Regenerative Business Growth: Using Ecosystem Strengths to Build a Better World

The tension between profit and purpose can and must be resolved if we are to fully engage the reach and resources of the business sector in building a better world. The opportunity for Appreciative Inquiry practitioners lies in partnering with clients on regenerative business growth, i.e. profitable growth that comes from new services or products which solve human, economic or ecological issues within the ecosystem of the enterprise. This article is about developing a methodology (the what and the how) for regenerative business growth infused by Appreciative Inquiry.