A Study on Financial Literacy on Investment Among Genz with Special Reference to Anand

ABSTRACT: This study investigates Gen Z's financial literacy in the Anand district and how it influences their choice of investments. It evaluates their understanding of risk assessment, saving, budgeting, and investment options such as stocks and mutual funds through surveys. The results show that although many people understand the fundamentals of finance, they lack in-depth understanding of investments. Social media and digital platforms have a big impact on their decisions, but they still struggle with a lack of financial education and direction. To help Gen Z make wise investment choices, safeguard their future, and support economic expansion, the study recommends raising financial literacy through workshops and online resources. KEYWORDS: FINANCIAL LITERACY, INVESTMENT, GENERATION Z, ANAND