A Study on Awareness of College Students Towards Investment in Stock Market

Everyone has different attitude when they are discerning about the investment. Every individual wants to invest their money in an avenue where they get the more return. Now a days awareness towards investment is not only in traditional investment but students are investing in stock market also to have a great revenue than the traditional investment avenues. These students generally take investment decisions based on their self-perceived competence but sometimes with the help of professional advisors too. Their investment objective also differs from financial stability to additional income and so on. The present study has examined the investment awareness of college students by using a structured questionnaire on the sample size of 141 students selected from a private university in Vapi, Gujarat. The goal of this study is to explore the awareness of college students towards stock market investment in Vapi city (Gujarat). Therefore, this research was conducted on students who have invested in the stock market. For analysis Researcher has used descriptive statistics and ANOVA test for testing the hypothesis. The statistical results indicate no significant difference between educational background and investors' awareness towards the stock market. However, there were differences based on gender.