Consumer Perception of Brand Positioning in Dingalan, Aurora: Basis for a Marketing Plan

In today’s competitive market, consumers are constantly exposed to a wide range of choices, making it essential for brands to establish a strong position in the minds of their audience. This study investigates the relationship between brand positioning and consumer perception in Dingalan, Aurora, with the aim of developing a strategic marketing foundation. Findings are expected to provide actionable insights for businesses aiming to improve brand loyalty and consumer trust through effective positioning strategies.