CONSUMER PERCEPTION TOWARDS ORGANIC FOOD PRODUCTS

Consumer preferences for organic food are influenced by sensory factors such nutritional content, flavour, freshness, and appearance as well as food safety, human health, and environmental concerns. Organic customers may be defined by demographic factors, although there is little association between them. Additionally, consumers link organic food to natural processes, environmental and animal welfare concerns, and the avoidance of fertilisers and pesticides. Organic food consumption is still suppressed by premium prices. In order to comprehend the potential for organic food to become a truly mainstream industry, it is essential to comprehend the factors that contribute to the rising level of organic food consumption, such as motivation.