Factors Shaping UPI Platform Adoption and Effective Utilization in Metro Cities: A Key to Success
Identify the factors of adoption of UPI adoption among B2C consumers since the this technology is poised to displace the cash-based transaction in India.
Authors
- Gautam Das
Institutions
- Indian School of Business (IN)
Publication Details
- Journal
- International Journal For Multidisciplinary Research
- Published
- 2025-05-04
- DOI
- https://doi.org/10.36948/ijfmr.2025.v07i03.43700
- Primary Topic
- Technology Adoption and User Behaviour
- Type
- article
- Field-Weighted Citation Impact
- 0.00