Customer Perception Towards Zudio’s Pricing Strategy in Bathinda City

This study investigates the impact of pricing on customer choices, brand reliability, and perceived value.By employing a mixed- system approach that incorporates primary check data through perceptivityfrom company reports, the analysis reveals Zudio's success in maintaining a balance between cost-effectiveness and fashion. It also explores the brand's initiatives in fostering mindfulness throughmarketing efforts, in- store experiences, and engagement on social media. The results highlight thecritical part of pricing in strengthening long- term customer bonds and suggest practicalrecommendations for future brand positioning and perception strategies.