AFFORDABLE MICRO FINANCE: ASSESSING UJJIVAN SFB'S MICRO LOANS PRODUCTS

Ujjivan Small Finance Bank (SFB), a scheduled commercial bank with over 752 branches across 26 states and Union Territories, serves more than 90 lakh customers and employs over 21,000 individuals nationwide. This study focuses on assessing the affordability, accessibility, and effectiveness of Ujjivan SFB’s micro loan products, which form a crucial part of its inclusive banking strategy. Utilizing a combination of descriptive and exploratory research methodologies, the study analyzes customer experiences, product outreach, and the socioeconomic impact of microfinance on low-income borrowers. Data was collected through structured interviews, customer surveys, and secondary sources, highlighting the role of microfinance in empowering small entrepreneurs, especially women and rural households. While the bank’s diversified product portfolio and widespread branch network contribute significantly to financial inclusion, challenges such as repayment stress and financial awareness remain. This research offers practical recommendations for enhancing the reach and sustainability of microfinance in India’s underserved regions.