Factors affecting climate-smart agriculture adoption intentions among potato farmers in Bangladesh: the moderating role of agricultural innovativeness

Purpose This study aims at examining factors influencing climate-smart agriculture (CSA) adoption intentions among potato farmers in Bangladesh. Specifically, this study attempts to measure the moderating effect of agricultural innovativeness on the relationship between attitude, subjective norms, perceived behavioral control (PBC), carbon mitigation norms and CSA adoption intentions. Design/methodology/approach This study is conducted by employing convenience sampling technique. A total of 411 valid responses are collected purposively from potato farmers in Bangladesh during the two months of November 2023 and December 2023. The subsequent valid responses are analyzed through partial least squares structural equation modeling (PLS-SEM), using Smart PLS 3.3.3. Findings The findings of this study reveal that attitude, subjective norms, PBC, carbon mitigation norms and agricultural innovativeness have significant direct influence on CSA adoption intentions. Moreover, agricultural innovativeness moderates on the strength of relationship between attitude, subjective norms, and CSA adoption intentions. Conversely, agricultural innovativeness does not moderate on the strength of association between PBC, carbon mitigation norms, and CSA adoption intentions among potato farmers in Bangladesh. Practical implications The findings of this study may help policymakers for formulating policies that can encourage potato farmers to adopt CSA to boost up the productivity, mitigate climate change, and for overall sustainable agricultural practices. Originality/value This study is one of the first empirical study that examines how and what factors could influence CSA adoption intentions among potato farmers in Bangladesh by integrating attitude, subjective norms, PBC, carbon mitigation norms, and agricultural innovativeness.