Salon Business in Kalibo: Strategies, Challenges, and Aspirations

The beauty industry, particularly the salon business, has experienced significant growth in recent years. As consumer demand for personal care and aesthetic services continues to rise, salon owners face both opportunities and challenges. It delved into the intricate dynamics of businesses on salon, exploring factors such as marketing strategies, challenges, coping mechanisms, and aspirations. This qualitative research was a case study of businesses on salon in Kalibo, Aklan, with 8 salon owners who met the specific inclusion criteria related to registration status, income level, location, and experience. Data collection was conducted through focus group discussion, which underwent thematic analyses to interpret responses. Findings revealed that most salon owners employed pricing strategies as effective marketing strategies. Several challenges were experienced in running a salon business, but the most difficult was managing their finances. Participants coped with these challenges by fostering resilience through adaptability, exploring new ventures, relying on faith, and maintaining focus on goals as a business strategy. Finally, salon owners aspired to acquire good client relationships.