Ritual Components of Black Friday

Each year, just as the Halloween moon is setting, retailers are preparing for what has become the single highest grossing retail day in America, Black Friday. Throughout November, as stores are filling their stock rooms, shoppers from Connecticut to California are readying their lists and honing their bargain hunting skills, in preparation for the biggest shopping day of the year. The Christmas season, and its abundance of shopping, is typically seen as a boon for retailers and a well needed boost to a struggling economy.