Shaping Focused Transformative Inquiry. A Generative Sequential Mixed Methods Approach to Counteracting Ageism in Non-profit Organizations

This study aims to counteract ageism in a non-profit organization. It utilized a generative sequential mixed methods approach, consisting of a qualitative inquiry focused on challenging the criticalities identified in a previous quantitative assessment. The first phase used the Fraboni Scale of Ageism to assess participants’ discriminatory attitudes toward older individuals. In the second phase, volunteers participated in a qualitative inquiry consisting of “generative” interviews designed to counter age prejudice openly. Thematic analysis revealed the themes used by participants to foster an organizational culture that is positive for aging and intergenerational dynamics. The study provided a detailed procedure with which to create focused generative inquiries and personalized interview protocols to enhance the effectiveness of the generative sequential mixed methods design.