The Effect of Professionalism and Work Motivation on Employee Loyalty of Mini Market Raja Pas Urung Kompas Labuhanbatu District

The purpose of this study was to determine the effect of professionalism and work mo-tivation on employee loyalty at the Raja Pas Urung Kompas mini market in Labuhanbatu Regency, both partially and simultaneously. The population in this study were employees of the Raja Pas Urung Kompas mini market in Labuhanbatu Regency, the sample used was random sampling with the Solvin formula and totaled 57 employees of the Raja Pas Urung Kompas mini market in Labuhanbatu Regency. The analysis technique used the coefficient of determination test (R2), multiple linear regression analysis and hypothesis testing. The results of the partial hypothesis test (t test) showed that professionalism (X1) and work motivation (X2) did not have a positive and significant effect on employee loyalty at the Raja Pas Urung Kompas mini market in Labuhanbatu Regency. With the value of the profes-sionalism variable t count of 6.613 while t table of 1.673 (t count is greater than t table) while for the work motivation variable the t count value was 9.685 while t table of 1.673 (t count is greater than t table). The results of simultaneous hypothesis testing (f test) show that professionalism (X1) and work motivation (X2) have a positive and significant effect on the work loyalty of employees of the Raja Pas Mini Market, Labuhanbatu Regency with an f count value of 759.072 while the f table is 4.01 (f count is greater than f table