Web Design Analysis of Fisheries Startups in Indonesia: A Study of Aruna, Minapoli, and eFishery

The success level of startup companies that have just been started and are digitally based—is significantly influenced by their website design. The website design for fisheries startups in Indonesia should refer to the book 'The Principles of Beautiful Web Design' by Jason Beaird, commonly used by leading companies worldwide. This research aims to analyze the website designs of three leading fisheries startups in Indonesia—Aruna, Minapoli, and eFishery—based on six main design principles from the book: web page anatomy, grid theory, balance, unity, bread and butter layout, and fresh trends. The research employs a qualitative descriptive method to explore the application of these design components on the three websites and present the results descriptively. The research findings indicate that the website designs of the three startups have implemented all principles of web page anatomy, with the exception of the sidebar component. They have also applied the principle of fresh trends by adopting a broad footer navigation pattern. Regarding the principle of balance, the Aruna and Minapoli websites use a symmetrical balance pattern, whereas eFishery employs an asymmetrical balance pattern. In terms of unity, the designs of Aruna and eFishery incorporate a repetition pattern, while Minapoli uses a proximity pattern. However, none of the websites apply the principles of grid theory; instead, they feature free and modern designs. Furthermore, none of them follow the bread-and-butter layout principle; rather, they opt for a more minimalist design.