Frontiers: Generative AI and Personalized Video Advertisements
Authors
- Madhav Kumar (ORCID: https://orcid.org/0009-0000-4121-5727)
- Anuj Kapoor (ORCID: https://orcid.org/0000-0002-3139-5098)
Institutions
- University of Missouri (US)
Publication Details
- Journal
- Marketing Science
- Published
- 2025-05-08
- DOI
- https://doi.org/10.1287/mksc.2023.0494
- Citations
- 13
- Primary Topic
- Ethics and Social Impacts of AI
- Type
- article
- Field-Weighted Citation Impact
- 26.02