Mobile App for Direct Market Access for Farmers

Abstract— The supply chains that are bifurcated have middlemen constituencies, which take away most of the consumer price margins and give the farmer little to nothing. The Indian agricultural sector is indeed the largest employer in terms of workforce. Primitive rural infrastructure, nontransparency pertaining to pricing in the usually traditional mandis, and very poor technology adoption aggrandize all these factors forcing the farmers to take any price, just there at that moment. That's why 'Mobile App for Direct Market Access' becomes relevant to fill those gaps with a digital platform connecting farmers as well consumers, retailers, and institutional buyers. Farmers acquire here a dashboard through which to showcase their merchandise, check live market data, set their casts, track their sales, get their payday, and analyze their performance. The buyers, on the other hand, are able to search, compare, and order produce traceably, securely paid, and with feedback systems-all through the app. The app also goes offline and incorporates logistics. This is going to create a bigger margin of profit-three for the farmers. Also, a larger share of splashing profits for the farmers along with access to formal financial service against their digital records of transactions becomes possible. For consumers, it means the acquisition of fresh produce at much lesser rates, but with transparency of procurement. Thus, this innovation represents the timely dimension for an inclusive growth revolution in the restructuring of agricultural trading with empowered and engaged stakeholders, meaningfully contributing to adoption of such changes. Keywords— Direct Market Access, Agricultural Supply Chain, AgriMarket App, Direct Farm-to-Buyer Platform, AgriCommerce, Smart AgriCommerce Platform