The discourse surrounding Saudi women's attire on Reddit

This study analyzes a Reddit thread discussing Saudi women's attire choices and explores the discourse surrounding modesty on social media. The thread reflects a complex negotiation of cultural norms, religious values, and societal expectations. Participants debate the concept of "modesty," with conservative views advocating for strict adherence to traditional dress (e.g., abayas and hijabs) and liberal perspectives challenging the notion that modesty is solely tied to clothing. The creator’s post constructs modesty as a central virtue, linking it to moral integrity and societal values, which reinforces a dichotomy between "modesty" and "immodesty." This moral framing is further reflected in the thread’s use of language to express judgment and social critique. Notably, the term "Death Note" is metaphorically used as a euphemism for "cuckold," drawing on its phonetic resemblance to the Arabic word 'دﯾﺚ' (deeth). This linguistic play demonstrates how users creatively manipulate language to convey culturally resonant meanings and social commentary. Using Fairclough’s Critical Discourse Analysis (CDA), this study examines how language constructs social relations, power dynamics, and ideologies. It addresses two main questions: (1) How is "modesty" constructed in the discourse on Saudi women's attire? and (2) How do linguistic features shape moral judgments within these discussions? The analysis reveals three patterns: comments engaging in defamation through morally loaded language, comments opposing or critiquing defamation, and comments dismissing its significance. Some argue that women should anticipate and manage negative reactions by adhering to traditional norms, while others emphasize Islamic principles condemning slander. Religious references highlight moral consequences, while critical voices address the toxic social media atmosphere. In essence, the study uncovers how language, culture, and ideology intertwine to shape perceptions of modesty and morality. It also emphasizes the digital sphere's role in both reinforcing and challenging societal norms and offers a window into the ongoing negotiation of values and identities online.