Development of Digital Knowledge Management Model for Agricultural Cooperatives in the Northeastern Region

In an era where digital technology plays a crucial role in the operations of all sectors, knowledge management has become an essential tool for enhancing organizational potential and competitiveness. This research aims to analyze the influence of causal factors affecting digital knowledge management competency in agricultural cooperatives in Northeastern Thailand, test the structural relationships between causal factors impacting digital knowledge management competency, and develop an appropriate digital knowledge management model for agricultural cooperatives in the region. The study employs a mixed-methods approach, collecting quantitative data from managers of 209 agricultural cooperatives in Northeastern Thailand and qualitative data through in-depth interviews with managers from five outstanding cooperatives. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) techniques alongside Thematic Analysis. The findings reveal that inter-organizational network management and learning organization significantly influence organizational innovation factors. Meanwhile, inter-organizational network management and digital knowledge absorptive capacity influence the digital knowledge management competency of agricultural cooperatives in Northeastern Thailand. Organizations with high levels of innovation demonstrate more efficient digital knowledge management. Innovation serves as a mediating variable that enhances digital infrastructure, human resource potential, processes, and organizational culture. Furthermore, the study identifies four key factors that should be considered in developing an appropriate digital knowledge management model for agricultural cooperatives in Northeastern Thailand: enhancing digital readiness, developing efficient knowledge management processes, addressing challenges in digital transformation, and responding to diverse needs and expectations.