A Study on Green Marketing Practices of Retailers in Coimbatore

In recent years, concern about the environment has been highlighted in many areas of life. Our limited resources are damaged, the future of human life disturbs this planet, thus leaders and thinkers have to create a solution. Green marketing can be considered to be contributing towards enhancing the environmental performance of industry. Due to the challenges of global warming, nations and people have high concerns for environment protection at the time demand by consumer groups for environmentally friendly products has also increased which led to the emergence of a ‘new marketing philosophy’, known as ‘green marketing’. An important element of the evolution of the Indian automobile industry as it responds to challenges of environmental regulations, increasing customer expectations and economic pressures. This research paper is an attempt to understand the green marketing practices of retailers in COIMBATORE. It contains the details of re tailers awareness about green marketing practices.