A STUDY ON MARKETING STRATEGIES ADOPTED BY MAHINDRA & MAHINDRA WITH RESPECT TO MAHINDRA TRACTORS IN RATNAGIRI

This study examines the marketing strategies employed by Mahindra & Mahindra (M&M) for promoting Mahindra Tractors in Ratnagiri, a region with unique agricultural characteristics.Through a blend of primary and secondary data, the research analyzes how M&M adapts its strategies to meet local farmers' needs, focusing on product customization, distribution networks, and customer relationship management (CRM).Findings indicate that M&M's multi-faceted approach-emphasizing after-sales service, localized marketing, and accessibility-has strengthened its market position in Ratnagiri.The study provides insights into rural marketing dynamics and offers recommendations for enhancing customer satisfaction and market share.