Type design for presenting the identity of Naresuan University

This research article is a part of the research on The Study and Design of a Font Set for the Identity of Naresuan University. The objectives are to 1) study the art styles in the era of King Naresuan the Great, 2) design Thai and Latin typeface that are appropriate for the identity of Naresuan University, and 3) disseminate research knowledge. This research uses five steps of research and development process, consisting of 1) understanding the problem (empathy), using a questionnaire tool for stakeholders in Naresuan University (n=612), 2) defining the scope of work (define), 3) studying information (discover), 4) typeface design (develop), and 5) publication and evaluation process (deliver) by using evaluation tools for type design experts (n=3), Naresuan university administrators (n=3), and students (n=411). The evaluation results found that the standard Thai typeface and the Thai-ribbon typeface are appropriate for use as the identity font of Naresuan University.