"The Impact of Using Artificial Intelligence (AI) & Virtual Reality (VR) on the Production of Interactive TV Programs" (Case Study)

The media industry has evolved significantly thanks to the emergence of artificial intelligence and virtual reality technologies, making viewers part of a dynamic interactive experience. This study aims to explore how artificial intelligence and virtual reality can be integrated into the production of interactive television programs, and to examine their impact on viewership and content quality. The research problem lies in identifying the current practical applications of these technologies in television programs and achieving a balance between technological interactivity and maintaining the quality of storytelling. The research assumes that interactive narrative theory suggests that personal interaction with content enhances viewers' engagement and emotional connection to the story. The research follows a descriptive-analytical approach, with a case study of the "Genius" program, a visualization of an interactive version of it, and a survey of the program's participating audience. The research results indicate that the success of media organizations in the digital age depends on their ability to adapt, embrace technology, understand audience dynamics, and rely on modern innovations (virtual reality and artificial intelligence) to effectively develop interactive television programs. The researcher recommends training program creators to develop new technical skills and conducting future research on interactive news and documentary programs to measure the impact of artificial intelligence and virtual reality in various media fields.