PATTERNS OF SOCIAL INTERACTION IN BUYING AND SELLING DAIRY PRODUCTS

Abstract. Social interaction is very important and needed in establishing a relationship between individuals, but social interaction often does not work well in a social process that occurs in the community, this can be caused by the individualism of an individual. In this case, researchers are interested in examining the social interactions that occur between Sellers of Dairy Products, where this thesis research focuses on social interactions that occur between dairy farmers and sellers of dairy products (Sarwa Mukti Village Unit Cooperative), Jambudipa Village, Cisarua District, West Bandung Regency. This study aims (1) to describe the social behavior of sellers of dairy products in Jambudipa Village, Cisarua District, West Bandung Regency, and (2) to find out how the process of social interaction of dairy cattle sellers in building the economy of the people of Jambudipa Village, Cisarua District, West Bandung Regency. While the data obtained were through documentation studies, observations and interviews conducted with the participants. With the conduct of research on social interaction, in everyday life should be able to apply a good relationship between people in every activity, because each individual will certainly always need other individuals.Keywords : Social Interaction, Dairy Farmer, Village Unit Cooperative