Role and importance of public-private partnership in the development of youth tourism

Public-private partnership (PPP) in tourism represents cooperation of state structures with entrepreneurial organizations to achieve common goals and objectives in the field of tourism. Such partnership can be expressed in various forms of cooperation, such as joint investment, project development and implementation, participation in marketing and advertising events, exchange of experience and technologies, etc. Effective PPP also contributes to the sustainable development of tourist areas through the synergy of public and private resources, attracting investment and increasing the quality of tourist services, which, in turn, contributes to the growth of its competitiveness and attractiveness for young travelers. The purpose of the study is to determine the role and significance of public-private partnerships in the development of youth tourism, to assess the impact of youth tourism on the development of territorial entities. Theoretical studies have only recently begun to identify the specific features of youth tourism, including high activity and mobility, a desire for knowledge, susceptibility to new things, and the possibility of organizing travel. The work presents a typology of youth tourism, identified and systematized factors that have a significant impact on the promotion of youth tourism in the region. The results of the study revealed the intensification of the use of public-private partnership (PPP) mechanisms in the formation of tourist infrastructure for young travelers. It is reasonable to conclude that in evaluating the influence of youth tourism on the socio-economic advancement of tourist regions, it is essential to present findings in relation to the key drivers of territorial development. A list of indicators has been developed to reflect the impact of youth tourism on the development of the territory. Furthermore, an algorithm has been formulated for a comprehensive assessment of the impact of youth tourism on the development of the territory.