Perspectives on Women in Computing: A Study on the TikTok Platform

Context: Recently, social media platforms such as TikTok have grown significantly as communication tools. TikTok, in particular, stands out for its short and dynamic video format, which rapidly disseminates information on various topics. However, representation and perception of these topics can vary, often reflecting and perpetuating gender stereotypes. Problem: The underrepresentation and lack of inclusive environments for women in computing Solution: Creating a more inclusive and representative environment on the platform could attract and retain more women interested in computer science. IS Theory: Feminist theory provides a critical framework for discussing the importance of promoting gender diversity in computing and how social media platforms can play an essential role in this process. Method: The method used will involve creating experimental accounts on TikTok to simulate profiles, followed by the search and analysis of content related to computing. Summarizing the results: Analysis of computing videos shows more varied content for women and focuses on practical skills for men, highlighting the need for an inclusive approach to promoting gender equity in IT. Contributions and Impact on the IS field: Academically, the findings provide insights to inspire initiatives for the inclusion of women in computing and research on the impact of social media on women’s career choices. In the industry, they highlight the importance of promoting gender diversity in technology.