SOCIAL MEDIA IN DIGITAL DIPLOMACY

The advancement of technology has brought about a transformation in diplomatic interaction, which is now not restricted to bilateral conversations and debates but now includes the use of social media platforms for the purpose of negotiation or other activities. Diplomacy has traditionally been used to debate matters like war, peace, and conflict, all of which have undergone significant changes. It also serves as the basis for how governments engage with one another, including economic cooperation and cultural parallels. Through the application of the concepts of negotiation, openness, and collaboration in the economic, social, and political spheres, the most prominent form of diplomatic practice has predominantly been political. Through the use of social media as a platform for sustaining international ties in diplomacy, the purpose of this study is to provide evidence that social media is successful. This discovery has the potential to assist in the improvement of the methods taken by the leader of the state and diplomats, as well as in the determination of the benefits and drawbacks of social media as a channel that is utilised to communicate information to people and other states. The weights between the benefits and drawbacks of utilising social media may justify the usefulness of this channel among the leaders of nations and diplomats who are using social media as their instruments for diplomacy. As a result, a variety of judgements may be taken about topics that affect the entire world. In the context of international relations, the use of social media presents a problem that has to be examined in terms of how efficient it is in building diplomatic connections.