THE ROLE OF ARTIFICIAL INTELLIGENCE AND ENTERPRISE RISK MANAGEMENT IN PROMOTING ENTREPRENEURSHIP (AN APPLIED STUDY IN AL-RASHEED BANK)

The research aimed to show the role of artificial intelligence and enterprise risk management in promoting entrepreneurship by applying to Al-Rasheed Bank and to achieve the goal of the research, the researcher relied on the use of the descriptive analytical approach and the research community consisted of workers in Al-Rasheed Bank, and a random sample of (120) employees was taken, and after distributing the questionnaire, the researcher was able to restore (105) questionnaire form complete data and valid for analysis by (87.5%), which is a valid percentage for analysis, and the research reached several results, the most important of which is that Al-Rasheed Bank is taking serious steps towards the use of artificial intelligence and attention to risk management to make the bank ready to compete with its counterpart banks, and those in charge of Al-Rasheed Bank are interested in benefiting from artificial intelligence in storing and retrieving information and facilitating the communication process, which improves the services provided by Al-Rasheed Bank, and those in charge of Al-Rasheed Bank are keen to pay attention to risk management and improve and promote entrepreneurship, and the research recommended the need for Using artificial intelligence technologies to monitor day-to-day operations and analyze data to predict potential operational risks, which contributes to enhancing the efficiency of operations and improving the bank's performance by predicting market fluctuations and identifying future financial risks, allowing the bank to take precautionary measures to protect its investments and support entrepreneurship.