THE CONTENT OF THE FOURTH INDUSTRIAL REVOLUTION IN SCIENTIFIC TV PROGRAMS: AN ANALYTICAL STUDY OF THE "SMART LIFE" PROGRAM ON AL JAZEERA

The world is witnessing radical transformations with the advent of the Fourth Industrial Revolution, characterized by the integration of advanced technologies such as artificial intelligence, the Internet of Things, robotics, and 3D printing.These transformations have not only impacted industries and economies but have also influenced media channels and the methods of presenting scientific content to the public .This research aims to analyze how topics of the Fourth Industrial Revolution are addressed in scientific television programs, focusing on the program "Smart Life" aired on Al Jazeera.Utilizing a descriptive-analytical approach, the research seeks to :1.Explore the changes in methods of presenting scientific and technical information .2.Evaluate the program's ability to simplify and clarify complex concepts for the audience .3 .Analyze the program's impact on raising awareness of modern technology and its contribution to informal education .The descriptive-analytical method will be employed in this research through :1. Reviewing various episodes of the "Smart Life" program and analyzing the scientific and technical content presented .2. Using media analysis tools to identify key messages and presentation methods .3. Conducting interviews with the program's producers and experts in the field of scientific media to gain deep insights into the program's design and objectives .The study relies on content analysis as a tool for data collection and analysis, aiming to provide a comprehensive and detailed picture of how Fourth Industrial Revolution topics are addressed in television programs and their impact on the audience, thereby contributing to raising awareness of modern technologies, encouraging innovation, and supporting sustainable development .