THE ROLE OF SOCIAL ENTREPRENEURSHIP IN PROMOTING THE SOCIAL STABILITY OF THE RURAL POPULATION: SOCIOLOGICAL STUDY OF COOPERATIVES IN MOULAY YACOUB PROVINCE

Social entrepreneurship is a topic of utmost importance in the current era, especially in light of the economic and social challenges facing many countries.Cooperatives are a prominent model of social entrepreneurship, as they achieve both economic and social goals.This study aims to analyze the role of cooperatives in achieving social entrepreneurship, with a focus on their impact on the socio-professional stability of the rural population in the Moulay Yacoub region.The study adopted the descriptive analytical approach, and the semi-structured interview technique was used to collect data from the presidents and managers of cooperatives in the Moulay Yacoub region.The interview outputs will be analyzed using the ATLASTI qualitative analysis software.The study concluded that cooperatives contribute to enhancing the socio-professional stability of the rural population, which reduces the rates of rural migration.