THE IMPACT OF DIGITAL COMMUNICATION ON STUDENTS PERSONAL DEVELOPMENT: FOCUS ON SOFT SKILLS IN THE UNIVESITY CONTEXT IBN ZOHR CASE OF THE FACULTY OF MEDICINE,ISPITS,FACULTY OF SCIENCES AND FACULTY OF LETTERS AND HUMAN SCIENCES

This study examines the use and influence of digital communication on students' personal development in four institutions at Ibn Zohr University: the Faculty of Sciences d'Agadir (FSA), the Institut Suprieur des Professions Infirmires et Techniques de Sant (ISPITS), the Faculty of Humanities (FLSH), and the Faculty of Medicine.Focusing on interpersonal and behavioural competences (soft skills), this research explores how digital tools and communication platforms influence key competences in students.We conducted a qualitative exploratory study based on a focus group, the results of which show that the use of digital communication contributes to the improvement of soft skills such as communication, collaboration and time management.These digital interactions enabled students to strengthen their organisation and their ability to work effectively in a team, thereby promoting their personal development and academic success.