"THE ROLE OF PUBLIC RELATIONS IN ENHANCING THE EFFICIENCY OF EDUCATIONAL ADMINISTRATION: AN ANALYTICAL STUDY OF COMMUNICATION AND INTERACTION METHODS BETWEEN THE SCHOOL AND THE COMMUNITY"

The problem of the study is to determine the extent to which public relations can improve the efficiency of educational administration in Palestinian schools, focusing on the challenges faced by this interaction.The study relied on the Excellence Theory and used a stratified random sampling method, based on criteria such as the type of school (public or private) and its geographical location (urban or rural).Participants were randomly selected from each stratum to ensure a representative diversity of schools, teachers, and parents.The study concluded that enhancing the role of public relations in schools is essential to improving communication between the school and the local community.This can be achieved through effective communication channels such as regular meetings, digital platforms, and newsletters that ensure the continuous exchange of information and keep parents and the community updated about school activities.It also encourages building strong community partnerships with local organizations and organizing joint events with the community, such as volunteer days and workshops, to enhance social interaction and active participation in improving the school environment.Furthermore, involving parents in the educational process through invitations to participate in school activities and counseling programs is essential for successful communication and strengthening cooperation between the school and the family.Additionally, improving transparency through regular reports and reviews of academic performance and school practices, along with opening channels for dialogue, fosters trust and encourages further community participation.