Analysis of Ecological Compensation Willingness and Influencing Factors of Public Welfare Forest—Take Yulong County, Lijiang City as an Example

The construction of ecological public welfare forests is an important ccomponent and foundation of building a beautiful China and plays an important role in the construction of ecological civilization. As an important barrier to maintaining ecological balance and ensuring ecological security, ecological public welfare forests play an extremely important role in human survival and development. The construction and management of ecological public welfare forests can bring many ecological benefits to the local area; Yulong County has effectively improved the ecological environment after years of ecological public welfare forest construction. Therefore, promoting the healthy development of ecological public welfare forests is of great significance. Based on the data from the field questionnaire survey in Yulong County, this paper employs a binary regression model to analyze the influencing factors of willingness to pay for ecological compensation. It identifies the existing problems in the ecological compensation of public welfare forests in Yulong County and puts forward corresponding recommendations. These include improving the compensation policies for public welfare forests, strengthening system construction, adjusting the rural industrial structure, and increasing the income levels of farmers. The aim is to provide a reference for improving the management level and scientific management of ecological public welfare forests in Lijiang City and to achieve the management goal of continuously and stably exerting various ecological and social benefits of ecological public welfare forests.