Determining Dealer Location by Using Fuzzy - Analytical Hierarchy Process (F-AHP) Method in Electric Vehicle Manufacturer

Selecting the most strategic dealer sites for electric vehicles (EVs), particularly electric motorbikes, is crucial for market penetration and profitability. The decision-making process is complicated by uncertainties related to market proximity, accessibility, operational costs, and infrastructure. The Fuzzy Analytical Hierarchy Process (FAHP) technique solves these problems by merging fuzzy logic with traditional AHP to handle uncertainty and subjectivity. This research provides five criteria for dealer site selection: Building Facilities, demographics, cost, market circumstances, and accessibility, each with their own sub-criteria. Cost (0.224) is the most important factor, followed by demographics (0.212), market circumstances (0.205), Building Facilities (0.193), and accessibility (0.166). Rent cost is the most important sub-criterion, having a global weight of 0.186. The report identifies four possible locations for PT. XYZ's electric motorcycle dealers. Alexandrite 3 (Boulevard) has the highest score of 0.279, excelling in terms of rent and environmental management expenses. Shophouse 1B (BA3 no. 16) comes in second with a score of 0.261, recognized for its size and parking facilities. Ruko Maggiore 1 holds the third position with a score of 0.238, demonstrating strong performance in land expansion and architectural design. Jalur Sutera comes fourth with a score of 0.200, adding considerably to shophouse size and parking lot.Â