Pengaruh Penyesuaian Tarif terhadap Minat Penumpang pada Kapal Perintis dalam Trayek R-15 Tahun 2024

This study discusses the Effect of Fare Adjustment on Passenger Interest in KM Pioneer Ships. The Nusantara 92 belt is on the R-15 route in 2024. The background of this research is based on the new tariff policy based on PM 7 of 2023 which has caused a significant increase in tariffs. The research method used was a quantitative approach by distributing questionnaires to 120 respondents who were pioneer ship passengers on the R-15 route. Data analysis was carried out using a simple linear regression test to determine the effect of fare adjustments on passenger interest. The results of the study show that fare adjustments have a significant effect on passenger interest. This is evidenced by the t-test which produces a calculated t-value of 21.158 > a table of 1.980 with a significance level of 0.000. This result was strengthened by the results of the questionnaire which showed that most respondents considered the tariff to be still affordable and in accordance with the quality of services provided. Although there are other transportation alternatives and the similarities in the routes between KM. Nusantara Belt 92 and KM. The Nusantara 91 Belt, passenger interest remains high because fares are still affordable and pioneer ship services are adequate.