Advertising the leading US nicotine pouch brand: a content analysis of ZYN advertisements from 2019 to 2023
After PMI acquired Swedish Match, ZYN ads used 'tobacco-free' claims less frequently. The most advertised marketing claims remained unchanged but were made more frequently in post-acquisition ads. Such claims, together with the promotion of reward programmes and links to websites for easy purchase, may attract young people or those who do not use tobacco to ZYN, indicating a need for increased monitoring and potential restrictions.
Authors
- Jenny E. Ozga (ORCID: https://orcid.org/0000-0003-2543-561X)
- Cassandra A. Stanton (ORCID: https://orcid.org/0000-0001-5329-6261)
- Pamela May Ling (ORCID: https://orcid.org/0000-0001-6166-9347)
- Jennifer Cornacchione Ross (ORCID: https://orcid.org/0000-0001-5173-3130)
- Mary Hrywna (ORCID: https://orcid.org/0000-0002-0717-9598)
- Ollie Ganz (ORCID: https://orcid.org/0000-0002-7933-8463)
- Joanne Chen Lyu (ORCID: https://orcid.org/0000-0002-4178-6746)
- Akshika Sharma (ORCID: https://orcid.org/0000-0003-0651-171X)
Institutions
- Rutgers, The State University of New Jersey (US)
- Boston University (US)
- Westat (United States) (US)
- University of California, San Francisco (US)
- Yale University (US)
- University of Oklahoma Health Sciences Center (US)
Publication Details
- Journal
- Tobacco Control
- Published
- 2025-05-07
- DOI
- https://doi.org/10.1136/tc-2024-059145
- Citations
- 7
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 8.15
Funders
- National Institutes of Health