Personalization, Consumer Search, and Algorithmic Pricing

This paper shows that personalized product rankings, although improving search relevance, can unintentionally enable AI pricing algorithms to raise prices and reduce consumer welfare.

Authors

Yan Huang (ORCID: https://orcid.org/0000-0002-2262-1540)
Kannan Srinivasan (ORCID: https://orcid.org/0000-0002-5389-8569)
Param Vir Singh (ORCID: https://orcid.org/0000-0002-0211-7849)
Liying Qiu

Institutions

Carnegie Mellon University (US)

Publication Details

Journal: Marketing Science
Published: 2025-05-07
DOI: https://doi.org/10.1287/mksc.2023.0455
Citations: 4
Primary Topic: Consumer Market Behavior and Pricing
Type: article
Field-Weighted Citation Impact: 8.29

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article

Personalization, Consumer Search, and Algorithmic Pricing

Yan Huang, Kannan Srinivasan, Param Vir Singh, Liying Qiu

May 7, 2025

4 citations

Marketing Science

Consumer Market Behavior and Pricing

8.29

article

Personalization, Consumer Search, and Algorithmic Pricing

Yan Huang, Kannan Srinivasan, Param Vir Singh, Liying Qiu

May 7, 2025article en

4 citations

Abstract

This paper shows that personalized product rankings, although improving search relevance, can unintentionally enable AI pricing algorithms to raise prices and reduce consumer welfare.

Marketing ScienceVol. 44(6)

Carnegie Mellon University (US)

Openalex Percentile: Top 3%

Consumer Market Behavior and Pricing

8.29

DOI Source OpenAlex

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Personalization, Consumer Search, and Algorithmic Pricing — Yan Huang, Kannan Srinivasan, et al. · Marketing Science (2025) | TGRS Research Map | TGRS