Revitalization Mechanisms of the Ancient Tea Forest Cultural Landscape of Jingmai Mountain: Perspectives on Intangible Cultural Heritage Protection and Sustainable Development

Objective: This study examines the Jingmai Mountain Ancient Tea Forest Cultural Landscape in Yunnan, with a focus on its cultural, ecological, and historical significance. It explores the challenges associated with its revitalization and proposes strategies for sustainable development in alignment with SDG 12 (Responsible Consumption and Production), offering valuable insights for global heritage conservation. Theoretical Framework:The revitalization of intangible cultural heritage, such as the Jingmai Mountain Ancient Tea Forest Cultural Landscape, requires a theoretical framework that integrates Cultural Landscape Theory and Ecological Wisdom. This landscape exemplifies the harmonious relationship between nature and culture, aligning with the Sustainable Development Goals (SDGs), particularly SDG 12 (Responsible Consumption and Production) and SDG 15 (Life on Land). Cultural Revitalization Theory emphasizes innovation and participatory approaches in heritage management, fostering dynamic community engagement. Additionally, the concept of Cultural Confidence supports national identity and the preservation of global heritage, providing guidance for sustainable development and cultural transmission strategies at Jingmai Mountain and similar sites. Method: This study adopts a qualitative approach that combines case study analysis with a literature review to investigate the revitalization of the Jingmai Mountain Ancient Tea Forest Cultural Landscape. It integrates primary data from field visits and interviews with secondary data from academic sources. The findings contribute to the achievement of sustainable development goals, particularly SDG 12 (Responsible Consumption and Production) and SDG 15 (Life on Land). Results and Discussion:The restoration of the Jingmai Mountain Ancient Tea Forest Cultural Landscape is essential for the protection and sustainable utilization of this unique cultural and ecological resource. Modern digital technologies, such as virtual reality (VR) and digital archiving, offer innovative solutions for heritage preservation while enhancing public engagement. Promoting local community involvement and integrating cultural industries with rural regeneration efforts will stimulate the economic and social vitality of the area. A collaborative framework involving stakeholders—including government, academia, businesses, and local communities—is crucial for maximizing the cultural, ecological, and economic benefits of the forest. Research Implications:This study underscores the importance of integrating modern technologies, such as virtual reality (VR) and digital archiving, in the preservation of cultural heritage, particularly for the Jingmai Mountain Ancient Tea Forest. It highlights the need for active local community involvement in revitalization efforts to ensure the sustainability of cultural practices and economic vitality. Additionally, the study warns against over-commercialization and advocates for balanced policies that promote both heritage conservation and economic development through sustainable tourism and stakeholder collaboration. Originality/Value:This study contributes by introducing the integration of digital technologies, such as virtual reality (VR) and digital archiving, into cultural heritage revitalization, with a particular focus on the Jingmai Mountain Ancient Tea Forest. It emphasizes the importance of local community involvement in heritage management, linking cultural preservation to rural revitalization. The study also addresses the challenges of balancing traditional conservation with modern development, offering a framework for sustainable tourism, multi-stakeholder collaboration, and ensuring long-term cultural and economic sustainability.