Colonial threads to made in China: Togo and the restructuring of African print textiles value chains

• Analyses how rise of South-South value chains disrupts trade serving Southern consumption. • Demonstrates pivotal role of traders in value chain restructuring. • Long produced in the Netherlands, African print textiles (APT) is increasingly manufactured in China. • Although disrupted, the North-South value chain has adapted. • APT value chains differ in governance as well as geographical orientation. From the colonial era onwards, African print textiles (APT) trade was dominated by a North-South value chain (NSVC), involving production in the Netherlands for distribution and consumption in West Africa and with Togolese ‘Nana-Benz’ traders playing a key role. Yet the dynamics of APT trade have changed in the 21st century as APT manufacturing has shifted to China as part of a South-South value chain (SSVC). Drawing on primary fieldwork in Lomé, Togo, long a hub of APT distribution in West Africa, we analyse the emergence of the SSVC and its characteristics – including the involvement of a newer group of Togolese traders known as Nanettes in a more flexible, trader-driven trade. We argue that the rise of the SSVC has disrupted the monopoly of the lead firm-governed NSVC, which has not been completely replaced, but forced to adapt. The case contributes to emerging discussions of SSVCs, which are mostly focused on opportunities for producers serving new forms of consumption, by showing how SSVCs challenge NSVCs within long-standing Southern end markets and by demonstrating the crucial and changing roles of traders in this context.

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Publication Details

Journal
Geoforum
Published
2025-05-07
DOI
https://doi.org/10.1016/j.geoforum.2025.104297
Primary Topic
Global trade, sustainability, and social impact
Type
article
Field-Weighted Citation Impact
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article

Colonial threads to made in China: Togo and the restructuring of African print textiles value chains

Rory Horner, Fidèle Ebia
Geoforum
Global trade, sustainability, and social impact
article

Colonial threads to made in China: Togo and the restructuring of African print textiles value chains

Rory Horner, Fidèle Ebia
article en

Abstract

• Analyses how rise of South-South value chains disrupts trade serving Southern consumption. • Demonstrates pivotal role of traders in value chain restructuring. • Long produced in the Netherlands, African print textiles (APT) is increasingly manufactured in China. • Although disrupted, the North-South value chain has adapted. • APT value chains differ in governance as well as geographical orientation. From the colonial era onwards, African print textiles (APT) trade was dominated by a North-South value chain (NSVC), involving production in the Netherlands for distribution and consumption in West Africa and with Togolese ‘Nana-Benz’ traders playing a key role. Yet the dynamics of APT trade have changed in the 21st century as APT manufacturing has shifted to China as part of a South-South value chain (SSVC). Drawing on primary fieldwork in Lomé, Togo, long a hub of APT distribution in West Africa, we analyse the emergence of the SSVC and its characteristics – including the involvement of a newer group of Togolese traders known as Nanettes in a more flexible, trader-driven trade. We argue that the rise of the SSVC has disrupted the monopoly of the lead firm-governed NSVC, which has not been completely replaced, but forced to adapt. The case contributes to emerging discussions of SSVCs, which are mostly focused on opportunities for producers serving new forms of consumption, by showing how SSVCs challenge NSVCs within long-standing Southern end markets and by demonstrating the crucial and changing roles of traders in this context.

GeoforumVol. 163
Duke University (US), University of Johannesburg (ZA)
Decent work and economic growth
Openalex Percentile: Top 86%
Global trade, sustainability, and social impact
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